ASOS Showcases Deaf Model, with Cochlear Implant, in Ad

This is fantastic! The latest ASOS ad is gaining attention on social media for all the right reasons.

The shopping site recently posted a photo of a model wearing a mushroom charm earring but if you look a little closer you’ll see that the model seems to be wearing a cochlear implant, a surgically implanted electronic device that helps provide a sense of sound to people with hearing impairment.

Twitter users caught wind of the ad, and flooded social media with support, applauding the company’s move to represent members of the deaf community.

TODAY has the full story, here.

Really refreshing to see @ASOS feature a model with a Cochlear Implant to showcase their earrings! Such a creative and fun way to make deafness more visible. https://t.co/4YwOSsIj6g via @Femail

— Erin Fox (@ErinFoxSL) April 16, 2021

The ad also caught the attention of parents with deaf children. One parent commented, “This is fantastic to see…my daughter is a cochlear implant user also deaf from birth. This is so inspiring well done @asos.”

This is fantastic to see…my daughter is a cochlear implant user also deaf from birth. This is so inspiring well done @asos

— samina sheikh (@saminasheikh4) April 16, 2021

The model in the ad, Natasha Ghouri, seemed to be very happy with the response and posted on her Instagram, “MY HEART IS FULL RIGHT NOW! Thanks so much for all of your kind messages WOW. It may just be an ear but it means so much more – like what @rnid_uk said representation matters, and I’m bloody proud to represent my community. Biggest love to @asos for welcoming me in and breaking boundaries as this will really help and inspire people out there. Big shoutout to @mmodelsmanagement @xmrsmaddielx for just being amazing! Love you all ?”.

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A post shared by Tasha Ghouri (@tashaghouri)