HOW ABOUT A BEER LOLLIPOP FOR MARCH MADNESS?

Brewers of the golden ale have always tried to find ways for you to spend money on them. Even if they are your favorite beer and you will drink no other beverage they find new ways to get you to spend more. This idea from Coors Light may be genius or terrible in the worst way. For March Madness Coors Light is selling on their website Chillollipops which are beer flavored lollipops. You have to be 21 to order them and they come in a six pack. They are non alcoholic and I’m going to guess they do not taste good. I’ve had similar flavored candies in jelly bean form and they were very close to beer flavored with a bitter aftertaste. You could enjoy a few, but I don’t think you would want to sit down and eat them by the handful. It’s a simple marketing ploy that will get people to order a few for their Final Four parties as a fun conversation piece. All I can think of with this is Will Ferrell as Jackie Moon in “Semi Pro” where he did a Budweiser ad and just said, “Suck one!” Well, this one you literally can.