NUTTER BUTTER … WHAT THE HELL IS GOING ON?!

There are lots of interesting ways to get people to talk about your product. While having “tryouts” for a new Cadbury Bunny has worked for the last 40 years the whole thing with Skittles and “tasting the rainbow” have been hit or miss. These commercial gimmicks for treats usually a whimsical character or have a catchy song. You know how many licks it takes to get to the center of a Tootsie Pop, but do you know who “Herb” is and his attachment to Burger King? I do like it when companies go outside the box with somewhat weird commercials that get people talking. Nutter Butter, the peanut butter flavored cookies have a Tik Tok page that is not just weird, but is downright scary. Their videos are either washed in psychedelic sounds and images or have the Nutter Butter Man running at you or other like a horror movie character. It’s disturbing in some respects. However, the marketing is obviously working as it is getting a lot of attention online. So watch some of the Nutter Butter videos ….. if you dare!