Rotary Lights Opening Parade & Ceremony 2024

Rotary Lights is an annual gift to the Coulee Region as a cooperative effort among the area’s Rotary Clubs, numerous other non-profit groups and volunteer organizations, sponsors, and last but not least – the amazing individuals that make up our Steering Committee and Board.

This annual display began in the year of 1995 and has grown tremendously since then due to the fantastic support from the greater La Crosse community.  Nearly 160,000 visitors per year enjoy this holiday tradition while driving, walking or taking a carriage ride through Riverside Park.

Rotary Lights is selling special edition Build A Bears to support our local Hunger Task Force. You can purchase one for $20 around town, at the Rotary Lights gift shop and online HERE.

The parade on Friday, November 29th, starts at 6th and Main Street, goes down Main Street to 2nd Street, then to State Street and then through Riverside park. Following the parade, they will have the opening ceremonies with a brief presentation, fireworks and the first lighting of the park for the 2024 season.

• Friday, November 29 at 6pm- Opening ceremony, parade, and celebration
• Rotary Lights runs from Friday, November 29 through Tuesday, December 31, 2021.
• Nightly hours are 5pm-10pm with special hours Christmas Eve and Day, and New Year’s Eve.
• Click here for more info, and for a complete schedule of events!

*Admission is FREE but visitors are encouraged to make voluntary contributions of cash and/or non-perishable food items as they exit the park via street or sidewalk.